Public Relations Tips

Distributing Your Exhibitor News


Tips
Given the fact that most attending exhibition media have to make a quick decision on whether or not to write about your company, which will ultimately decide whether or not your exposition public relations effort was a success, you must first take a step back and enter the mind of an attending journalist.

► What new product(s) is this company launching that would be relevant to my audience?
► Does this product actually work?
► Will the exhibitor be available at the show to explain the product?
► When will this product actually be available?  

Headline Is Key
Your headline should provide a compelling overview of the content of your release while enticing the audience to read the full text for important details. Avoid individual names in headlines, unless they are very well known.

The First Paragraph Should Tell It All
Make your point quickly and don't bury the story; put the focus at the top of the press release. Focus on explaining the product you are emphasizing at the show and how it will impact your industry.

Emphasize Points Of Contact At Your Booth
Make sure your news release explains who will be available at your booth for additional information, demos or sales questions. Provide links to specific product information on your web site especially for industry media not attending the show.

Don't Forget
Make sure to include the name of the exposition and your booth number in the first paragraph. Also include a way for journalists to contact you DURING the exhibition.